YIN UNITED was founded in reaction to the ‘Voices of our Industry Report’ published by Creative Belgium in 2020.
The “results” indicated a strong need for inclusive thinking and better mental health in the workplace. Inclusion is more than bridging gender or ethnic differences, it’s also about closing the generation gap between millennials and baby boomers, about meeting expectations of equality of opportunity and about integration of work life & personal life.
By inviting all kinds of thinking to the table, you stimulate innovation and creativity in the workplace. Not because you have to but because you see the potential for growth. Isabel Van den Broeck, managing director of Creative Belgium says “Yin United is a great initiative to help the creative industry perform better by stimulating innovation and personal growth in the workplace. Together, we will drive lasting change, bottom-up and top-down.”
With that in mind, “YIN” is an acronym for “You Include Now” – “You Innovate Now” – “You Inspire Now”. We united these movements into our name YIN UNITED.